Dec 19 2007
Cost per conversion
I was sitting at a local Starbucks the other day and a pastor from a local church came and sat down to chat. Somehow we got on the issue of how much money our respective churches bring in. I mentioned that we had a whopping $5,000 come in during December and when he told me how much they had come in, I blew the head off my perfectly brewed Americano in laughter. He said, “our monthly mortgage on our church is $34,000 a month.” I replied, you’ve got to be kidding me. How do you pay that?” “Well, we get about $110,000 a month in.” RACA!!!! is what I’m thinking to myself. This church of 750 is three times as large as the Adullam network and brings in over 20 times as much in tithes and offerings. They spend 15 times as much on rent.
Now you can look at this in many ways. Initially, I was blown away by how much it costs to reach one person in that church. My guess, based on my knowledge of their ministry and my relationship with the staff, would suggest that it costs about $50,000 per actual life conversion. In Adullam, I figure it costs about $500 to cover the cost related to creating a community that gets to experience the joy and work of wooing one person towards a transformative relationship with Christ.
I know this is a crass way of talking about this. But I mean it to be. Not in some way of comparison or competitiveness, but simply as a a question. As we look at the call of the King to extend His kingdom, I believe we’ve turned a blind eye to the issue of cost and what it means to invest in the Kingdom. Yes, the fact that this many Christians still give faithfully is something to be championed, but I do believe that the results of our investments should cause any leader, concerned Christian, or pastor to open up the question of what in the wide world of sports we’re putting our resources towards. Believe me, non-Christians have already asked the question and their answer is ….”You Christians just spend it on yourselves!!”
Many of our most prolific historical spiritual awakenings (present day Christian church movement in China, Latin America, or Africa; past movements of the Moravians, the Methodist, or the Celts, to name a few) happened primarily with unpaid, untrained leaders. As far as I can tell, not that much was put into pastors, buildings or church vans.
Now, don’t jump to funky conclusions. I’m not. In these cases it was a either a much different time or a much different culture than the west, but it does still loudly beg the question of where our money should go. I’m a paid Christian leader ( 5 sources of income, four of which are outside the church I help lead) and I am trying to provide for the entry of several young leaders into ministry. In this culture, it does seem to still require that we replace some income they would make from the world to give them time to hold people together and lead them into mission. As well, I do look to the gathered community to help provide for this.
Yet, I realize that the church communities that are forming around the country today won’t have the blind faithfulness of past generations. We deal with a much more skeptical crowd of believers and spiritual sojourners. The means of provision must now be as varied as the tribes we reach into. The commitment to work in the world will become a growing trend. For sure, we must take seriously how much it should really cost to influence a life.
Should pastors get paid?? Yes. Is there biblical evidence to support that payment to clergy and buildings? Sure. But we must also remember that Paul also set an alternative standard of working so as not to be a burden on the community. Both are justified; both are options; neither are to be blindly accepted without exegeting the culture we’re trying to reach.

